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01
October is the High Life for Pheasants Forever

Miller High Life will make donation to PF for every case of Miller High Life sold during October

Saint Paul, Minn. - October 1, 2008 - To honor its long-standing connection with Pheasants Forever (PF) and the outdoors, Miller High Life will make a donation to PF for every case of Miller High Life sold during the month of October.

Camouflaged packaging and cans of Miller High Life and Miller High Lite are available nationally from Oct. 1 through Dec. 31. The outdoor-themed 24- and 30-packs continue the brand's support of the outdoors, which includes its affiliation with PF.

The Miller High Life brand established Friends of the Field in 1994 to support wildlife habitat conservation and to promote responsible sporting. Pheasants Forever became the first conservation partner to join Friends of the Field, helping keep our grasslands, woods and waters clean for future generations to enjoy. Additionally, Miller High Life has been the long-time sponsor of Pheasants Forever's annual Print of the Year. Miller High Life's support of the Print of the Year has resulted in well over a million dollars in revenue for Pheasants Forever's conservation efforts.

"Miller High Life has been a longtime supporter of Pheasants Forever at the local and national level," said Joe Duggan, PF's Vice President of Corporate Relations, "Our friends at Miller understand the critical role conservation plays in the future of our outdoor heritage. And nothing tops off a hard day's work in the field quite like a Miller High Life."

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by Miller Lite and Coors Light, two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.

About Pheasants Forever

Pheasants Forever and Quail Forever are non-profit conservation organizations dedicated to the protection and enhancement of pheasant, quail, and other wildlife populations in North America through habitat improvement, land management, public awareness, and education. PF/QF has more than 129,000 members in 700 local chapters across the continent.

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