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July 26, 2004 01:14 PM US Eastern Timezone

Cabela's Named Presenting Sponsor of Pheasant Fest 2005; Nebraska Retailer to be Event's Biggest Exhibitor

ST. PAUL, Minn.--(BUSINESS WIRE)--July 26, 2004--Pheasants Forever (PF) announced a partnership with Cabela's making the Sidney, Nebraska-based outdoor retailer the Title Sponsor of Pheasant Fest 2005. Cabela's will be the largest exhibitor at Pheasant Fest, which will be held at Omaha's Qwest Center on January 14-16, 2005.

Pheasant Fest is the nation's largest event dedicated to upland wildlife, upland habitat conservation, upland hunting, and bird dogs. The first Pheasant Fest occurred in Minneapolis, Minn. in January 2003. At a press conference last February, Omaha Mayor Mike Fahey predicted Pheasant Fest 2005 would attract more than 25,000 people. Mayor Fahey also projected that Pheasant Fest 2005 would lead to more than $3 million in revenue for the Omaha area. Pheasant Fest 2005 will also be the home to PF's Nebraska and Iowa state meetings.

"We're proud to be the title sponsor of Pheasant Fest 2005, right here in our home state of Nebraska," said Mike Callahan, Cabela's senior vice president of retail operations and marketing. "Pheasants Forever's efforts to conserve wildlife habitat are important to us and all outdoor enthusiasts. We believe in their mission and are excited to be part of Pheasant Fest 2005, as well as future Pheasants Forever projects."

"Pheasant Fest 2005 being located in Omaha, Nebraska made Cabela's a natural fit as the presenting sponsor," added Joe Duggan, PF's vice president of corporate relations and marketing. "This partnership is a great addition to Pheasant Fest and should be a great attraction for attendees."

Cabela's has been a long-time PF partner and plans to continue their support of PF's youth programs, habitat restoration projects, and other conservation activities. The partnership provides added benefit to both PF and Cabela's dedication to wildlife habitat conservation and the education of the next generation of hunter-conservationists.

PF is a non-profit conservation organization dedicated to the protection and enhancement of pheasant and other wildlife populations in North America through habitat improvement, land management, public awareness, and education. Such efforts benefit landowners and wildlife alike. PF's unique system of county chapters allows 100% of net funds raised by its chapters to remain at the chapter level for local habitat projects. PF has more than 108,000 members in over 600 local chapters across the continent.

Starting from a small kitchen-table operation, Dick and Jim Cabela have built Cabela's reputation as the World's Foremost Outfitter of hunting, fishing, and outdoor gear by serving millions of customers through mail-order catalogs, retail stores, and Internet web site. In addition to being a proud supporter of Pheasants Forever and title sponsor of Pheasant Fest 2005, the company publishes and mails more than 100 million catalogs each year to customers. Cabela's web site, located at, offers outdoor enthusiasts access to a full-line of outdoor gear, as well as comprehensive content pages with tips, stories, and state-by-state outdoor recreation guides. Cabela's, which is headquartered in Sidney, Nebraska, operates retail stores in Sidney and Kearney, Nebraska; Owatonna and East Grand Forks, Minnesota; Mitchell, South Dakota; Prairie du Chien, Wisconsin; Dundee, Michigan; Kansas City, Kansas and Hamburg, Pennsylvania. Cabela's will open a tenth store in Wheeling, West Virginia in August of this year, and their eleventh and twelfth stores in Fort Worth and Buda, Texas in 2005.

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